Book List
Creativity, Inc
From Ed Catmull, co-founder of Pixar, comes an incisive book about creativity in business.
The Good Creative
Principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives.
Getting Real
From Basecamp creator, a good book which highlights the traditional rubbish and points out how to overcome them
The Power of Habit
The key to exercising regularly, losing weight, raising exceptional children, becoming more productive.
Hooked
A four-step process embedded into the products of many successful companies to subtly encourage customer behavior